National Association of Investment Company

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others.

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" --Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." --Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association. "Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." --Erik Lounsbury, Editor Telemarketing & Call Center Solutions.

National Entertainment Collectibles Association - The National Entertainment Collectibles Association or NECA is an American manufacturer of high quality collectibles typically licensed from films, sports, music and television based out of New Jersey. The company was found in 1985 and has over 60 licenses of which it produces products for.

Port Phillip Association - The Port Phillip Association was an early nineteenth century investment and pastoral company. Its original thirteen members were Tasmanian bankers, lawyers and pastoralists who had incorporated for investment purposes to exploit the rich grazing lands which had been recently discovered in southern Victoria by John Batman in 1835.

National Debate Tournament - The National Debate Tournament one of the national championships for collegiate policy debate in the United States. The tournament is sponsored by the American Forensic Association with the Ford Motor Company Fund.

Mitchell & Ness - Mitchell & Ness Nostalgia, is a sports memorabilia company in Philadelphia, Pennsylvania established in 1904, and is the oldest sporting goods company in Philadelphia. By license agreements from Major League Baseball, the National Basketball Association, National Football League, National Hockey League, and the Collegiate Licensing Company they are makers of authentic vintage sports jerseys, hats and other sports clothing and accessories.

nationalassociationofinvestmentcompany

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Nyse Company - Nyse Company Washington Post Company - The Washington Post Company (NYSE: WPO) is an American media company, best known for owning the newspaper it is named after, The Washington Post, and Newsweek magazine. It also owns or partly owns a number of television stations, Web sites, a suburban Maryland chain of community newspapers, cable-television companies, and Kaplan, a company that provides educational and testing material. Canadian National Railway Company - Canadian National Railway Company (NYSE:CNI, TSX:CNR) is a Canadian rail ...

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